The Argentine star has impressed Maurizio Sarri this season - scoring 13 goals in 34 games and providing 12 assists - and is once again becoming a key player for the current Serie A leaders.
Dybala was on course to join either Manchester United or Tottenham Hotspur last summer after struggling to adapt to playing alongside Cristiano Ronaldo under previous boss Massimiliano Allegri.
But now it appears Dybala is likely to remain at the club after Juventus chief Paratici confirmed the club want the 26-year-old to be part of the club for a long time yet.
'We're working to extend Paulo Dybala's contract,' Paratici told Sky Sport Italia.
'We want him as part of Juventus for many years,' he added.
The news comes after claims from Tuttosport earlier this month that Dybala is determined to follow in the footsteps of Alessandro Del Piero and become a club legend.
Dybala's current contract expires in the summer of 2022 and is worth £6million-per-year.
An the Italian outlet reported an option appeared to be gradual increases in his salary on an annual basis, with the deal littered with bonus clauses based on his future success at the club.
He has already spent five years at Juventus following a move worth £35million from Palermo.
During his time in Turin, he has played 216 games for the club, netting 91 goals and providing 36 assists.
According to Spanish programme El Chiringuito, Dybala has tested positive for coronavirus four times in the past six weeks, so there are concerns about a return to training amid the coronavirus pandemic.
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